Independent artists and DIY musicians, what if you could totally change your music career in just 8 weeks? In just 8 weeks, you can learn how to build your artist brand, boost your audience, and master the tools to make you and your music stand out in a crowded industry—all without a big label or budget. If you are a musician looking for actionable results without relying on traditional music industry structures, The DIY Music Challenge is for you. 

• Week 1: Rights & Royalties (registering and monetizing your music)

• Week 2: Branding & Marketing (visuals, voice, presentation, and packaging)

• Week 3: Release Management (when and how to release and pitch your music)

• Week 4: DSPs (artist profiles, DSP tools, and playlisting)

• Week 5: Social Media & Music Promotion (promoting your music on socials, running ads correctly, and growing your following)

• Week 6: Live Shows (perfecting your live set and booking shows independently)

• Week 7: Sync Licensing (pitching and securing placements in film and media)

• Week 8: Songwriting & Publishing (finding and securing writing opportunities for your artist project)

​

Everything I’ve learned over the last 20 years in the music industry as an artist and manager has been put into this course just for you. The DIY Music Challenge is for beginning and intermediate DIY musicians, but even experts will walk away with helpful tools, strategies, and “aha” moments. While The DIY Music Handbook will give you the basics, The DIY Music Challenge will change your life. I cannot wait to see what happens next for you! -Mal Bailey (Owner/Manager of IT'S OKAY MGT)