The DIY Music Challenge: What to Do and How to Succeed as an Independent Musician. Master your music career in just 8 weeks! SELF-PACED!!
 
An 8-week course for DIY Musicians complete with eBooks, presentations containing videos, homework, templates, and supplemental materials for DIY musicians as they grow their careers independently. 
 
WEEK 1: Right & Royalties 
Course eBook | Approx read time: 20-30 mins
Course Presentation (with video) | Approx watch time: 15 mins
Topics covered in this course:
Composition
Sound Recording
Royalties
PROs
MLC
SoundExchange
SongTrust
Split Sheets
Contracts
One-Stop Agreements
Royalty Payouts
 
WEEK 2: Branding & Marketing 
Course eBook | Approx read time: 20-30 mins
Course Presentation (with video) | Approx watch time: 15 mins
Topics covered in this course:
Selling Yourself
Authenticity
Mood Boards
Voice & Language
Bio
Logo
Online & Offline Presence
 
WEEK 3: Release Management
Course eBook | Approx read time: 30-40 mins
Course Presentation (with video) | Approx watch time: 25 mins
Topics covered in this course:
Distribution
Timelines
Budget
Waterfall Release Strategy
Preview Start Time
Pitching
Spotify for Artists
Apple Music for Artists
Amazon Music for Artists
Soundcloud for Artists
3rd Party Playlisters
Radio
Marketing & Promotion
Release Shows & Listening Parties
 
WEEK 4: DSPs
Course eBook | Approx read time: 20-30 mins
Course Presentation (with video) | Approx watch time: 15 mins
Topics covered in this course:
DSPs
Interactive and Non-Interactive Platforms
Royalties
Tools & Features
Analytics
Pre-saves
Growing Your DSP Following
Features
Release Strategy
Promotion
 
WEEK 5: Social Media & Music Promotion
Course eBook | Approx read time: 30-40 mins
Course Presentation (with video) | Approx watch time: 20 min
Topics covered in this course:
Mindset
Building Trust
Valuable Content
Consistency
Mental Health
Content Categories
Themes
Series
Hooks
Content Concept Ideas
Hashtags
Secret Tips
Targeting and Goals
Social Media Ads
Metrics
 
WEEK 6: Live Shows
Course eBook | Approx read time: 60 mins
Course Presentation (with video) | Approx watch time: 30 mins
Topics covered in this course:
Performing
Getting Started
Performing Live
Tech
Click Track
In-Ear Monitors
Backing Tracks
Lighting
Motion Graphics
Stage Props
Load In/Sound Check
Booking
Getting Started
One-Sheet
Scouting
Pitching
Holds
Challenges
Ticket Pricing
Getting Paid
Guarantees
Door Splits
Merch Sales
Expenses
Settlement
Advance
Stage Plot
Input List
 
WEEK 7: Sync Licensing
Course eBook | Approx read time: 30-40 mins
Course Presentation (with video) | Approx watch time: 15 mins
Topics covered in this course:
Sync Licensing
Music Supervisors
Sync Agencies
Music Libraries
5 Steps to Prep
Catalog
Files
Presentation
Research
Pitch
Sync Pitching
Deal Terms
Exclusive
Non-Exclusive
In-Perpetuity
Payment
 
WEEK 8: Songwriting & Publishing
Course eBook | Approx read time: 30-40 mins
Course Presentation (with video) | Approx watch time: 15 mins
Topics covered in this course:
Writing Sessions
Publishing Deals
Pub Admin Agreement
Co-Publishing Agreement
Full Publishing Agreement
Making Your Pitch