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380%
revenue increase

for clients
in 2023

100%
increase
in
live bookings
for clients
in 2023

483%
increase
in
social followers
for clients
in 2023

87%
increase
in
DSP followers
for clients
in 2023

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IT’S OKAY MGT provides independent DIY musicians, producers, and artist managers with industry-standard practices, tools, and strategies to take your career to the next level. This is accomplished via one-on-one coaching, direct-text services, and management retainers while tailoring to your needs and budget. We understand the challenges you face, so we take pride in being a trusted source that has your back.

No more gatekeeping. No more trust issues.

We educate you on how to successfully run your own release campaigns, booking, marketing, branding, and business operations in your music career. Setting you up for that label, management, agency, or publishing deal.  

At IT’S OKAY MGT, our goal is to empower you as an independent artist, helping you reach your full potential and leading you to a sustainable living in the music industry with long-term success.

This is also a unique opportunity for LGBTQIA+ artists to have guidance and a safe space dedicated to them. IT'S OKAY MGT is LGBT-owned and operated.

Erin Booher / HMU Stylist & Creative Director

“Mal is somehow both a very analytical AND intrinsically creative person. Both deeply organized and insightful as well as artistic and out-of-the-box thinking. Having been both on stage playing/singing/setting-up, and off stage, making sure everyone is in place and on time and have what they need, they have seen all sides of the music industry. This translates to not only music, but all creatives needing management. As a creative, it’s difficult to figure out a lot of the logistical stuff in my work (and life!!) but Mal gives a simple path and makes it all simply easier. Not to mention fun. 🩷"

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